Communicating with the Public about Climate Change
This webinar will present research from an ongoing program conducted by George Mason University and Yale University analyzing Americans’ interpretations of and responses to climate change. The research segments the American public into six audiences along a spectrum of concern and issue engagement: from the Alarmed, who are convinced of the reality and danger of climate change, and who are highly supportive of personal and political actions to mitigate the threat, to the Dismissive, who are equally convinced that climate change is not occurring and that no response should be made. The Six Americas are not very different demographically, but are dramatically different in their beliefs and actions, as well as their basic values and political orientations. This webinar will provide information about:
- How segments of the American public think about the issue of climate change
- Principles for effective communication
- The Yale Project on Climate Change Communication
About the Speaker(s)
Teresa Myers
Teresa Myers, Ph. D. is a Postdoctoral Researcher at the Center for Climate Change Communication at George Mason University. She is currently Co-Principal Investigator on a NASA grant investigating public trust in NASA’s climate change research, and public understanding of NASA’s web-based educational materials on climate change. She is also actively analyzing and publishing research using the Climate Change in the American Mind data. She specializes in research methodology and advanced data analysis techniques in the context of communication and public opinion research, and has published on climate change, data analysis, and foreign policy. Teresa holds a B.A. from Cedarville University and an M.A. and Ph.D. from The Ohio State University.
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